May 28, 2019

Hooked on a Classic

 

The bikini burst onto the scene in July 1946. Designed by Louis Réard, he named the ensemble after the Bikini atoll in the Pacific, famous for hosting the first atomic bomb test. The bikini - a mere 30 inches of fabric had 'split the atom'.  

 

At first it's fair to say that the bikini design did not go down so well - it was banned across beaches in Europe, the church was outraged and even the Miss World beauty pageant was not in favour. But early adopters spoke out, the fan letters poured in and Réard had successfully achieved his Product:Fit test - there was a market for this so called indecent attire. 

 

Then the South of France happened, where the bold Brigitte Bardot wore a bikini on the beach while attending the Cannes Film Festival in 1957. That moment changed everything. Marilyn Monroe followed suit in the States and from there on, Hollywood began featuring bikini clad women in the movies. By the late 80's sales were soaring and bikinis were getting smaller and sexier. The rest is history. 

 

Thank you Cannes Film Festival for being an enduring fashion force. 

 

Want to know the secret to feeling good in your swimwear? Love what you're wearing. And fall in love with your bikini, all over again. 

 

#SwimwearWithoutCompromise

 

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