March 05, 2019

Protect Your Investment

Protect Your Investment

Sustainability is the hottest trend in fashion right now. It's not only about buying less and buying ethically produced clothing, it is about buying better to begin with. We all know the difference between a cheaper quick fix and a high quality investment piece. One still remains hanging proudly in our wardrobe.

 

Swimwear needn't be a one summer affair, and it certainly should outlast a single holiday. The ideal is to build a swimwear wardrobe, and to do so, you must protect your investment. Chlorine, salt water, lotions and oils are harmful to swimwear as over time they cause deterioration to the elastane fibres in the fabric, affecting the memory of the fabric, making it loose and shapeless over time.


Here are a few handy things tips for best practice:

WASHING

After swimming RINSE out your swimwear in cold water as soon as you can, removing any residue - salt water, chlorine and sunscreen oils can all damage the elastane fibres of the material, affecting the memory of the fabric.When home, turn inside out and HAND WASH in cold water with a mild detergent, then rinse thoroughly.  
Gently SQUEEZE to remove excess water but do not wring.  
Avoid the use of fabric softeners that will weaken the elastane fibres and NEVER wash in a washing machine. 
 

DRYING

Leave to dry flat, NATURALLY in open air.  
Our fabric contains rapiDRY technology which will minimise drying time so it should be ready in no time.   
Do not hurry that process - swimwear is not suitable for tumble drying, ironing or dry cleaning as heat sources will weaken and damage the elastane fibres. 
When dry, FOLD and store in its pouch. 
Do not store it when wet or damp as it will crumple.  

 

Girl reclining in rainforest green swimsuit

SUNSCREEN & OTHER HARMFUL AGENTS

To ensure a long life for your swimwear and to maintain its shape and fit, try and minimise the contact time with these harmful agents by practising the following: 
  
1. Apply sun protection with care and ideally before you put on your swimwear, allowing some time for the lotions to be absorbed into the skin before you dress. When re-applying lotions, take extra care to avoid contact or staining, as residue from product can harm the elastane fibres in the fabric.

2. Always shower after swimming, whether in the swimming pool or in the sea to remove any salt water, sand or chlorine which can damage the fibres if left to dry in.

3. Be mindful of where you sit when by the pool, at the beach or spa as pool sides, decking and rock surfaces can be deceptively rough and will snag your swimwear.
  
4. Resign a pre loved swimsuit for Hot Tub and Jacuzzi use as over exposure to massage jets causes damage. The water pressure will weaken the elasticity, affecting the memory of the fabric, making it loose and shapeless over time.

 




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AZZEDINE ALAÏA - Je Suis Couturier
AZZEDINE ALAÏA - Je Suis Couturier

September 18, 2018

Azzedine Alaia was one of the great couturiers. A man with a destiny, he ignored the fashion calendar and obeyed no rules but his own. This exhibition Je suis Couturier  is not so much about looking back at the designers life but celebrating the timelessness of his work, which is as relevant today as originally intended.   

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Sizing Chart
AVA VERDÚ
XS
S
M
L
UK

6/8

8/10

12

14

USA

2/4

4/6

8

10

EUR/DE

34

36

38

40

FR

36

38

40

42

IT

40

42

44

46

BUST cms

84 (82-86)

88 (86-90)

92 (90-94)

96 (94-98)

WAIST cms

64 (62-66)

68 (66-70)

72 (70-74)

76 (74-78)

HIP cms

90 (88-92)

94 (92-96)

98 (96-100)

102 (100-104)

DETAILED MEASUREMENTS

BUST: Measure around the fullest part of your chest

WAIST: Measure around the narrowest part of your waistline

HIP: Measure at the fullest part of your hips

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